Client description: HipHopUSA.ro is the only on-line shop in the Romanian market that retails hip-hop clothing, accessories and graffiti items.
Our contribution: Graphic design, PHP programming, MySQL, Flash / created using DIFFwear. Also: professional photography
Development time: 3 weeks

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“Our collaboration with DIFFstudios is rooted in a good tip; I could also say who it was that gave me the recommendation: Thank you, Andrei.
As I was unfamiliar with the requirements of the on-line market, especially concerning the field of hip-hop clothing, I only had a general idea of what I wanted and needed to look further in order to properly address the audience segment interested in this product category. I felt as though I was walking on a minefield and then decided to let the website aspect evolve in the hands of the guys at DIFFstudios, who showed tremendous interest in developing this on-line shop.
The hardest part of the process was probably photographing all of the clothes and deciding on their layout; on the whole, we worked well together, with ideas and demands coming up spontaneously once the website became functional and we were able to understand the needs of our site's visitors.
What is most interesting about a shop of this type is the fact that the elements are constantly refreshed, allowing the shop to maintain an up-to-date image at all times. With the products being renewed, the images change according to season and possibly to new product categories.
The image of what you do as a business comes to our aid in the new century with the on-line environment. Information is fast, pages can be easily accessed from anywhere in he world and, surprisingly for www.hiphopusa.ro, the site is being visualized in America, Asia and all over Europe.
It is said that advertising is the heart of the trade and I believe it to be true, but you don't necessarily have to stand out through aggressive, costly advertising.
I am addressing a specific category of customers, to a great extent comprised of young people, for whom accessing the website is a lot like playing; as the Internet is their primary source of information, it was very important to have the site set up before approaching other promotional strategies.
The website has been running for one year (starting in July 2005) and the number of our customers is growing every month; it's exciting to see that the boy who wants hip-hop clothes and accessories or graffiti items doesn't need to go to a big city to find them. By developing this on-line retail solution, we cater to a great number of both local and foreign customers and we hope to establish a long-term collaboration.
We will continue working with DIFFstudios for any future websites and I will gladly recommend their services.”

Daniela Toader, Manager, HipHopUSA