DIFFwear is the optimal solution for clothing and footwear manufacturers or retailers that are looking to expand their business through an on-line presence. The primary advantages of this commercial medium are its accessibility, flexibility and the ease of communication between customer, retailer and manufacturer. An important bonus of a pleasant on-line presentation is the website's opportunity to build a community of customers that will develop a sense of loyalty towards the store and will turn visiting its website into a frequent habit. Despite these obvious benefits, creating a customized, professional website is often a barrier for those seeking entry to the on-line environment, as the services required are generally marketed at exclusive prices. DIFFwear is thus an innovative product in the field of e-commerce, as an easily-customizable application that is priced conveniently for any clothing or footwear manufacturer. Through DIFFwear, entering the e-commerce market is achieved by the client while saving both time and effort on their behalf. Beyond its economical benefits, the on-line shop created using DIFFwear stands out as being memorable, distinguished and easily navigated by customers.

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Benefits of DIFFwear:

• Maximal options of customizing the concept for your business through an unlimited number of categories, subcategories and products
• Unique product variety with products available in an unlimited number of sizes and colors
• Optimal product display by accompanying each item with images of both front and rear views, different for each available color
• Adjustable display settings through options for choosing the product display size
• Full worldwide accessibility with multiple language options for the administrator
• Convenient access for new customers with the option of purchasing products without logging on to the website
• Customer's possibility to identify the desired product through a feature-based product search engine
• Overview available to the customer whose selected items remain in the shopping cart for an extended period of time and who can create a list of desired products and another list of currently unavailable products that are on the wish-list
• Extremely convenient payment system, providing multiple currency options and unlimited payment & shipping methods
• Simplified store management through an order managing system and a customer database system which permits unlimited customer categories
• Store activity overview available to the store owner based on statistics regarding visitors, customers and product sales.

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